Cheaper Online Ltd is committed to safeguarding your privacy and ensuring the security of your personal data when you visit or make a purchase from our website, cheaper-online.co.uk (the “Site”). This Privacy & Security policy outlines how we collect, use, share, and protect your personal information.
Privacy & Security Policy
By using our website you accept these terms
By using our site, you confirm that you accept these terms of use and agree to comply with them. Your use of the site indicates your understanding and acceptance of our terms, policies, and any guidelines associated with the services we provide.
If you do not agree to these terms, you must not use our site. It is essential that all users fully understand and agree to the conditions laid out in our policies to ensure a safe and compliant user experience.
Personal information we collect
At Cheaper Online, we collect a variety of personal information to ensure a smooth and personalized shopping experience. Here’s an overview of the types of information we gather:
- Contact Information: This includes details such as your name, email address, phone number, and postal address. We use this information for order processing, customer support, and to provide updates on promotions or order statuses.
- Account Information: If you create an account with us, we collect login credentials (username and password) and may also store information related to your purchase history, wishlists, and account preferences.
- Payment Information: When you make a purchase, we collect payment details such as your credit/debit card information, billing address, and payment history. Please note that payment information is securely processed and not stored beyond the transaction as per legal requirements.
- Browsing Information: We collect data about your interaction with our website, including pages viewed, links clicked, time spent on the site, and products you show interest in. This helps us improve the user experience and provide relevant recommendations.
- Device Information: We may gather technical details such as your IP address, browser type, device type, and operating system. This is typically used for website analytics, advertising purposes, and security.
- Marketing Preferences: We collect your preferences for receiving marketing communications, such as newsletters and promotional offers, based on your opt-in choices. You can adjust these preferences at any time.
- Customer Feedback: Any reviews, comments, or feedback you provide about our products or services may also be collected.
- Cookies and Tracking Technologies: We use cookies, pixels, and other tracking technologies to collect data about your browsing habits and preferences. This information helps us personalize your experience and tailor advertising campaigns.
This data is collected to provide efficient customer service, streamline transactions, enhance security, and personalize your shopping experience. We take privacy seriously and ensure that your information is protected under applicable data protection laws.
How we use your personal information
· Order Fulfilment: To
process payments, arrange shipping, and provide order confirmations.
· Communication: To send
updates about your order, products, or services you’ve expressed interest in.
· Fraud Prevention: To
screen for potential risks or fraud based on your IP address and browsing behaviour.
· Site Optimization: To improve our
Site’s performance and assess the success of marketing and advertising
campaigns.
Consent
By providing us with your personal information, you are granting consent for its use in fulfilling your orders, processing payments, and conducting other necessary business operations. If we wish to use your personal data for any marketing purposes, we will first seek your explicit consent, ensuring that you are fully informed and have the opportunity to opt-out of these communications at any time.
Sharing your personal information
At Cheaper Online, we share your personal information with third-party
services to help facilitate various aspects of our business, as outlined below:
In addition to these third-party services, we may also share your personal
information to comply with legal requirements, such as responding to lawful
requests from government authorities, or to protect our rights and ensure the
security of our services.
We are committed to maintaining your privacy and only share your personal
data with trusted partners as necessary to provide the best possible shopping
experience.
Transfers to third countries
Some of
the personal information you provide to us may be transferred outside the European
Economic Area (EEA) to countries such as India, the United States,
and Canada. These are considered transfers to "third
countries." For instance, we have business relationships with service
providers such as Shopify and StoreFeeder, who assist with
website management and customer account administration. While the data is
primarily held in UK data centres, colleagues in third countries may access it
as part of their role in supporting these activities.
Additionally,
our partners and suppliers may use cloud-based or hosted technologies
to manage data. We conduct thorough data security due diligence on all partners
to ensure they meet strict security and accreditation standards.
Whenever
personal data is transferred to third countries, we put appropriate contractual
safeguards in place to ensure that strict rules govern the confidentiality
and security of your information. This includes adhering to internationally
recognized data protection standards, ensuring your data is handled securely no
matter where it is processed.
Data retention
At
Cheaper Online, we retain your personal information only for as long as is
necessary to fulfil the purposes for which it was collected, such as processing
orders, managing accounts, and providing customer support. This period may vary
depending on the type of data and applicable legal requirements.
Once your
data is no longer needed for its original purpose, we will securely delete or
anonymize it, unless we are legally required to retain it for a longer period.
For example, we may retain certain financial and transaction data for tax or
accounting purposes, as required by law.
We
continually review our data retention practices to ensure we are complying with
data protection laws and maintaining the security and privacy of your
information. If you have any questions regarding how long we keep your data or
would like to request deletion, please contact our customer service team for
further details.
Use of our website by under 18s
Cheaper
Online is committed to protecting the privacy and safety of all users,
including those under the age of 18. Our website and services are not intended
for use by individuals under the age of 18 without the supervision of a parent
or guardian. If you are under 18, you must obtain parental consent before
providing any personal information, making purchases, or engaging with our
platform.
We do not
knowingly collect or process personal data from anyone under 18 without
verifiable consent from a parent or guardian. If we become aware that such information
has been collected without appropriate consent, we will take immediate steps to
delete it. Parents or guardians who believe their child has provided personal
data without their consent can contact us to have the information removed.
For any
further inquiries regarding age restrictions or to address concerns about
minors using our services, please reach out to our customer service team.
Security measures that are in place
We adhere to industry best practices and PCI-DSS (Payment Card Industry Data Security Standard) requirements to ensure that your personal information is processed and stored securely. When you provide sensitive data, such as credit card details, it is encrypted using SSL (Secure Socket Layer) technology, and stored using AES-256 encryption, one of the most advanced security methods available. While no method of transmission over the internet is 100% secure, we take additional precautions to protect your data and reduce the risk of unauthorized access or misuse.
How to request data deletion?
If you wish to request the deletion of your personal data from Cheaper
Online, please follow these steps:
Please note that deleting your data may affect your ability to use certain
services, such as accessing past orders or using your account.
For further assistance, refer to our Privacy Policy or
contact our support team for additional guidance.
Changes to this Privacy Policy
We may update this policy as necessary to reflect changes in our practices or for legal reasons. Please check this page regularly for updates.
Contact us
If you wish to access, correct, or delete any personal information we have about you, or if you have any questions, please contact our Privacy Compliance Officer at:
Cheaper Online Ltd
Unit 50, Squires Gate Industrial Estate
Squires Gate Lane
Blackpool, FY4 3RN, United Kingdom
Email: cs@cheaper-online.co.uk
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